Bigbank: not a Joke

Think banking’s all serious? Think again! Bigbank believes doing things your way is more fun. Inspired by creative agency Utopia’s concept of a scary clown, we developed a set of sharp multi-format ad materials to reach potential clients in Estonia.

The brief

We took Bigbank’s one-of-a-kind vision and brought it to life through designed and storyboarded ads. We then whipped up the animations and produced the complete ad set without a fuss. From adaptations and digital touchpoints like HTML5 animated banner ads, social videos for Facebook and Instagram, newsletters, and static ads in various formats – we had it covered.

Along the way, we fueled this campaign with an animation idea that drew visitors’ attention. Our team capitalized on the iconic clown who does “a magic trick” with his hands to point to the key messages.

Did you know many Estonians are bilingual? That’s why we rolled out the ads in both Estonian and Russian, totaling more than 40 ads for the full campaign.

Brand: Bigbank
Category: Banking & Financial Services
Creative: Utopia
Design & Storyboards: Adguns
Animation: Adguns

The solution: animated banner ads

970×250
300×600
300×250 mobile
336×280 mobile
300×600
995×200

The solution: social and static ads

1080×1080 social post
1080×1920 social story
550×650 newsletter
1920×1080 wallpaper

The highlights

18

Animated
HTML5 banners

18

Different
ad formats

2

Languages

40

+

Total ads
produced

Services
provided

  • Creative direction
  • Storyboard & Format adaptations
  • Language adaptations
  • HTML5 animation & production
  • High volume banner ads production

Check out
more work

Social mediaStatic ads

Vinted: Romania

Animated adsSocial mediaStatic ads

Volkswagen: Arteon

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