OTE: performance nutrition

Want the secret to athletic success? OTE’s got the goods! Through a series of banner and HTML5 animated ads, we helped them showcase their award-winning performance products to fitness enthusiasts across the UK.

The brief

To help customers find their ideal product, our work centered around an ad set for the Google Display Network. After polishing the creative idea and design concept, we moved on to producing the ad storyboards in multiple formats and animating HTML5 banner ads.

But how to connect all the dots? How to make something tangible from product photos, draft copy, brief, and more that’s already on the table?

The answer was simple: combine ad design logic and carousel-style animation to showcase the full product range. All in one single banner ad!

Brand: OTE Sports
Category: Diet & Sports Nutrition
Design & Creative: Adguns + monotwo
Animation: Adguns

The solution: animated ads

970×250
300×600
320×100 mobile
200×200 mobile
300×250
336×280
728×90

The highlights

7

Animated
HTML5 banners

7

Static
banner ads

6

Days from idea
to sign-off

14

Total ads
produced

Services
provided

  • Art & Creative direction
  • Storyboard & Format adaptations
  • HTML5 animation
  • HTML5 banner ads production

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