The brief
A local Volkswagen dealership was revving up their engines to roll out a new digital campaign. The purpose was to build awareness and encourage pre-orders from clients who desired to be the first to get their hands on an Arteon. We knew we needed to capture the car’s essence. But we didn’t stop there.
After tapping into the visual material, we translated the Arteon’s charm into designing, storyboarding and animating a complete campaign ad set. Instead of sticking to one channel or purpose, our team worked closely with the client to prepare the assets for various goals — reach, traffic, lead generation, awareness and conversions.
And yes, mapping out the creative solution in detail was key to this project’s success.
Brand: Volkswagen
Category: Automotive
Design & Creative: Adguns + monotwo
Animation: Adguns
The solution: animated ads
300×600
300×250 mobile
320×100 mobile
300×600 GIF
The solution: social and static ads
The highlights
22
Animated
HTML5 banners
26
Different
ad formats
14
Animated
GIF banners
60
+
Total
ads produced
Services
provided
- Creative & Art direction
- Static & social ads design
- Storyboard & Format adaptations
- HTML5 animation & banner production
- GIF banner ad animation
- High volume banner ads production