Volkswagen: Arteon

A local Volkswagen dealership was revving up their engines to roll out a new digital campaign. The purpose was to build awareness and encourage pre-orders from clients who desired to be the first to get their hands on an Arteon. We knew we needed to capture the car’s essence. But we didn’t stop there.

After tapping into the visual material, we translated the Arteon’s charm into designing, storyboarding and animating a complete campaign ad set. Instead of sticking to one channel or purpose, our team worked closely with the client to prepare the assets for various goals — reach, traffic, lead generation, awareness and conversions.

And yes, mapping out the creative solution in detail was key to this project’s success.

Brand: Volkswagen
Category: Automotive
Design & Creative: Adguns + monotwo
Animation: Adguns