Ifö: bathroom accessories

What’s a product everyone uses but few talk about? Bathroom accessories — the unsung heroes of the home. We partnered with the Geberit group to help them change that narrative by adapting multiple ad formats and juggling language versions for a digital campaign.

The brief

The Geberit Group isn’t just one big name. They’ve got three bathroom brands under their umbrella — Ifö, Ido and Porsgrund — that speak to different audiences in Denmark, Finland, Norway and Sweden.

They asked us to prepare online display ads for product promotion across the Nordic regions. The catch? This meant adapting the campaign to different languages, ad formats and banner sizes.

We got researching for creative solutions that helped to highlight small and large accessories, from bathroom mirrors to tiny cabinet handles. Then we produced the final ad set in four Nordic languages.

Our team reinforced the campaign with almost 100 assets — all within three weeks, all rolling out smoothly despite different specs and clickTAG versions.

Brands: Ifö, Ido, Porsgrund
Category: Bathroom Accessories
Design & Creative: Adguns
Animation: Adguns

The solution: HTML5 animated ads

980×240
300×600
160×600
300×250
300×400 GIF
930×180

The highlights

40

+

Animated HTML5
& GIF banners

50

+

Static
banner ads

20

+

Different
ad formats

4

Languages
ad campaign

Services
provided

  • Creative & Concept direction
  • Storyboard & Format adaptations
  • Non-animated ads design
  • Language adaptations
  • HTML5 animation & production
  • High-volume display ad development

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