Audi: outdoor screens

Our good friends at a local Audi dealership had a challenge for us: showcasing the zing of the latest models like the Audi A4, A5, and crossover SUVs Q3 and Q5 near busy roads and streets. In ad production language, that means one thing: digital out-of-home ads.

The brief

Our mission? To take charge of the creative process, including developing storyboards and producing animated ads for sizzling sales promo. We dedicated all the digital out-of-home (DOOH) assets to outdoor screens and digital billboards. 

We had to leverage provided assets (photos, visuals, and more) to tempt passionate drivers to check out new Audi cars. But also keep in mind the polished Audi brand book and the essentials of the Audi style guide. Everyone involved, from the project managers to the designers, had to be on their A-game to comply with the technical specs. Yet, the ads had to be easy to spot while driving or waiting for the green light.

The end result? Audi rolled out the campaign on their chosen DOOH screens, with all videos delivered on the dot by us (like always 😉).

Brand: Audi
Category: Automotive
Design & Creative: Adguns
Animation: Adguns

The solution: animated ads

DOOH video ad 448×672
DOOH video ad 448×672
DOOH video ad 1152×576
DOOH video ad 1152×576

The highlights


ads produced




Days from idea
to sign-off


ad formats


  • Creative & Art direction
  • Storyboard & Format adaptations
  • DOOH ads animation
  • Ad format adaptations

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