The brief
Our mission? To take charge of the creative process, including developing storyboards and producing animated ads for sizzling sales promo. We dedicated all the digital out-of-home (DOOH) assets to outdoor screens and digital billboards.
We had to leverage provided assets (photos, visuals, and more) to tempt passionate drivers to check out new Audi cars. But also keep in mind the polished Audi brand book and the essentials of the Audi style guide. Everyone involved, from the project managers to the designers, had to be on their A-game to comply with the technical specs. Yet, the ads had to be easy to spot while driving or waiting for the green light.
The end result? Audi rolled out the campaign on their chosen DOOH screens, with all videos delivered on the dot by us (like always 😉).
Brand: Audi
Category: Automotive
Design & Creative: Adguns
Animation: Adguns
The solution: animated ads
DOOH video ad 448×672
DOOH video ad 448×672
DOOH video ad 1152×576
DOOH video ad 1152×576
The highlights
11
DOOH
ads produced
5
Creative
concepts
10
Days from idea
to sign-off
3
Different
ad formats
Services
provided
- Creative & Art direction
- Storyboard & Format adaptations
- DOOH ads animation
- Ad format adaptations
