Guinness Clear

Hanging out with your mates feels nice. But too much of a good thing can spoil the experience. So the widely known beer brand Guinness created the “Guinness Clear”. We were tasked to make a splash by turning existing print ads into 4 different digital display ads for an online campaign.

The brief

For the campaign to work, we had to capture the concept’s essence. Our team analyzed the brief and assets, poured themselves into the Guinness brand book and style guide, and dreamed up a creative solution. Next came the multiple ad storyboards and animating the HTML5 banner ads.

Cheers to success! 🍻 The first wave of the campaign was so popular, the client decided to go one step further and build additional waves to keep up marketing momentum. Our role here was to focus on the specifications and provide ads ready for the DoubleClick platform.

As part of the process of creating the campaign with a Guinness twist, we had a chance to taste a Guinness Clear. Our verdict: it’s a flavor unlike anything else — you have to give it a go.

Brand name: Guinness
Category: Alcohol Drinks & Beverages
Design & Creative: Adguns
Animation: Adguns

The solution: HTML5 animated and static ads

970×250
300×250

1680×1058 wallpaper
320×50 mobile
970×250

The highlights

24

Animated
HTML5 banners

4

Campaign
scenarios

3

Wallpaper
ads

50

+

Total ads
produced

Services
provided

  • Creative direction
  • Storyboard & Format adaptations
  • Image ads design
  • HTML5 animation & ad production
  • Large-scale banner ad production

Check out
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