Guinness Clear

For the campaign to work, we had to capture the concept’s essence. Our team analyzed the brief and assets, poured themselves into the Guinness brand book and style guide, and dreamed up a creative solution. Next came the multiple ad storyboards and animating the HTML5 banner ads.

Cheers to success! 🍻 The first wave of the campaign was so popular, the client decided to go one step further and build additional waves to keep up marketing momentum. Our role here was to focus on the specifications and provide ads ready for the DoubleClick platform.

As part of the process of creating the campaign with a Guinness twist, we had a chance to taste a Guinness Clear. Our verdict: it’s a flavor unlike anything else — you have to give it a go.

Brand name: Guinness
Category: Alcohol Drinks & Beverages
Design & Creative: Adguns
Animation: Adguns