Cadbury FC: match & win

Cadbury FC wanted to treat sports fans with an exciting promo campaign, and they called on us to make their static print ads jump off the screen.

The brief

Cadbury FC had planned a promo campaign for sports fans in Ireland with a chance to win VIP tickets and millions of other prizes. They needed a call-to-action digital display ad set to feature on one of Ireland’s biggest sports websites, adapted from an existing print ad campaign.

With the brand’s guidelines in mind, we developed the complete ad set including two design styles and scenarios with animated HTML5 banners, static display ads for Spotify and Xbox platforms and skin/wallpaper ads.

Brand: Cadbury FC
Category: Grocery & Gourmet Foods
Design & Creative: Adguns
Animation: Adguns

The solution: HTML5 animated and static ads

970×250
300×250
320×50 mobile
300×250 static
600×600 spotify static
380×212 xbox static
1680×1058 wallpaper skin
1680x1085 wallpaper ad

The highlights

6

Animated
HTML5 banners

15

Static
banner ads

7

Different
ad formats

7

Days from idea
to sign-off

Services
provided

  • Design direction
  • Storyboard & Format adaptations
  • Static ads design
  • HTML5 animation
  • HTML5 display ad development

Check out
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