The brief
After kicking off the project, we were urgently asked to turn visuals for the Indo Daily podcast promotion into a complete digital ad set.
With the clock ticking, we focused first on storyboards and then on animating a complete set of display ads for the final supply. HTML5 animated banners, static ads, DOOH videos for outdoor advertising, and some videos in various sizes for a social media campaign — production included everything needed to help people discover the podcast.
With a list of formats as varied as that, you might wonder: did we nail it all? Short answer: absolutely 🚀Each asset was crafted to hit the right note, the campaign strengthened the client’s position in the category and was a big success.
Brand: Independent.ie
Category: News & Media
Creative & Storyboards: The Public House
Animation: Adguns
The solution: HTML5 animated + static ads
300×600
300×250
320×50 mobile
320×50 static
300×600 static
The solution: social & DOOH video ads
1080×1920 Dooh video
1080×1080 Social video
1080×1920 Social video
The highlights
10
Animated + static display ads
8
Different
ad formats
12
Social video
ads
20
+
Total
ads produced
Services
provided
- Storyboard & Format adaptations
- HTML5 animation
- HTML5 banner ad production
- Social media ads animation
