Independent.ie: Indo Daily podcast

Heard the news? That’s what we asked ourselves at the office when our creative partners at The Public House invited us to collaborate on producing an ad set for Ireland’s most popular news website.

The brief

After kicking off the project, we were urgently asked to turn visuals for the Indo Daily podcast promotion into a complete digital ad set.

With the clock ticking, we focused first on storyboards and then on animating a complete set of display ads for the final supply. HTML5 animated banners, static ads, DOOH videos for outdoor advertising, and some videos in various sizes for a social media campaign — production included everything needed to help people discover the podcast.

With a list of formats as varied as that, you might wonder: did we nail it all? Short answer: absolutely 🚀Each asset was crafted to hit the right note, the campaign strengthened the client’s position in the category and was a big success.

Brand: Independent.ie
Category: News & Media
Creative & Storyboards: The Public House
Animation: Adguns

The solution: HTML5 animated + static ads

970×250
300×600
300×250
320×50 mobile
320×50 static
300×600 static
728×90

The solution: social & DOOH video ads

1080×1920 Dooh video
1080×1080 Social video
1080×1920 Social video

The highlights

10

Animated + static display ads

8

Different
ad formats

12

Social video
ads

20

+

Total
ads produced

Services
provided

  • Storyboard & Format adaptations
  • HTML5 animation
  • HTML5 banner ad production
  • Social media ads animation

Check out
more work

Animated ads

Guinness Clear

Social mediaStatic ads

Vinted: Romania

Animated ads

Cloud Nine: hair styling tools

Animation

Workofo: explainer video