The brief
Our job was to clearly communicate the benefits of INVL’s three pension fund levels using simple and concise language accompanied by accessible numerical examples.
Enter our big idea: a 2D animated house concept with three floors representing the three pension tiers. Imagine each floor showcasing how your money could grow with example calculations. On top of this, the house animation added the extra dimension of demonstrating the long-term effects of smart investing.
We approached the challenge purposefully and came up with a fun, crystal-clear and engaging animation. Production started with developing a storyboard, then interactive and responsive HTML5 animations to integrate into the client’s website.
Finally, our team produced videos with similar animation effects that can be used on various platforms. Take a look and see pensions in a whole new light!
Brand: INVL pension funds
Category: Financial Services & Asset management
Design & Creative: Adguns
Storyboard: Adguns
Animation: Adguns
The solution: HTML5 web animation
Responsive web animation
The solution: animated video
37 seconds video 1600×900
The highlights
10
Storyboard
Illustrations
2
HTML5 web animations
2
Video
animations
110
Total seconds
animated
Services
provided
- Project research & discovery
- Storyboard & Illustration
- HTML5 responsive web animation
- Video animation & production
- Post-production and revisions
